Douglas W. Hubbard

Douglas Hubbard is a management consultant, speaker, and author in decision sciences and actuarial science. He is the inventor of the Applied Information Economics (AIE) method and founder of Hubbard Decision Research (HDR). He is the author of How to Measure Anything: Finding the Value of Intangibles in Business, The Failure of Risk Management: Why It’s Broken and How to Fix It, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities and his latest book, How to Measure Anything in Cybersecurity Risk (Wiley, 2016). Since 2017, two of his books have been on the required reading list for the Society of Actuaries exam prep. In addition to his books, Hubbard has been published in several periodicals including Nature, the IBM Journal of Research and Development, OR/MS Today, Analytics, CIO, Information Week, and Architecture Boston. His books have been selected for required, recommended, and suggested reading by multiple business schools such as the School of Business and Economics (College of Charleston), Jon M. Huntsman School of Business (Utah State University), and Carl H. Lindner College of Business (University of Cincinnati).