How to Measure Anything: Finding the Value of Intangibles in Business, written by Douglas W. Hubbard, is a comprehensive guidebook designed to help business owners and professionals measure everything they do. It’s a must-read for anyone trying to make sense of non-quantifiable activities and capitalize on the value they provide.The book provides simple yet effective methods of measuring intangibles, such as customer satisfaction, project success, and team performance, by offering original research, data analysis, and illustrations throughout. Hubbard also introduces readers to important topics such as what is an intangible, what can be measured and how, as well as understanding and correctly interpreting data results.The book outlines a framework of measurement that builds a common metric from the ground-up by linking intangible metrics to strategic business objectives. It provides a theory of measurement to identify and monitor intangibles that are critical for running a successful enterprise. Readers will discover practical tips for applying measurement to decision-making and further evaluate the success of the project--all while providing a clear ROI, or return on investment.Overall, How to Measure Anything: Finding the Value of Intangibles in Business is a great resource for anyone looking to make educated and informed decisions in the business world. It provides with an all-encompass approach to understanding and measuring intangibles at the organizational level, and sets the foundation for reaping the full rewards of these endeavors.
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