Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Oren Klaff

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff, is a must read for anyone trying to perfect their pitch or negotiation skills. Published in 2011, the book is based on the author's experiences as a professional pitchman in the venture capital, start-up, and financial industries. Packed with real-life examples and powerful advice, it offers a cutting-edge approach to developing and delivering a successful pitch.The book starts by introducing readers to Klaff's powerful "Structure of Persuasion" model, which teaches professionals how to command the attention of potential investors, customers, or employers. It then dives into the details of setting the right emotional context for a pitch, demonstrating the efficacy of Klaff's experiential storytelling approach. Throughout the book, Klaff shares various tools for establishing credibility and creating positive energy in the room. He also outlines key strategies for managing the dynamics of the negotiation process, from turning pressure into deal-making opportunities to spotting power plays that may hinder progress. In his revolutionary book Pitch Anything, Oren Klaff offers a proven methodology for capturing the attention of potential investors. The book features numerous examples to showcase the power of Klaff's approach, demonstrating how to achieve desired results with the right story and strategy. An invaluable resource for those who want to take their pitching and negotiating skills to the next level, Pitch Anything is a must-read for anyone who needs to present and persuade a potential partner.