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Seth Godin

Author, business executive

Categories:Tim Ferris Show GuestThinkers 50

Seth Godin is a business executive and one of the world’s most influential minds in the field of marketing, branding, and entrepreneurship. As an entrepreneur, he has produced an enviable track record of launching wildly successful businesses since the mid-90s. As an author, Godin is widely respected for his thought-provoking and inspiring work; he has penned over fifteen bestsellers, including Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). Godin has made a name for himself by challenging conventional wisdom in the business world. His concepts of permission marketing, the power of the small idea, and the power of the tribe have helped shape the way businesses market themselves to customers. He is also a relentless optimist and very willing to fail – which has given him both inspiration for his work and the confidence to continue chasing his dreams. Godin is a highly sought-after speaker. His talks are often motivational and inspiring and always filled with ideas and stories businesses can use to improve their practices. He challenges established ways of thinking, and always encourages audiences to break the mold and pursue their original ideas. In addition to his books and lectures, Godin writes the popular blog, and is also the founder and CEO of the altMBA, a transformative online leadership and management workshop. Godin also runs Squidoo, a popular web site that gives users the information they need to start their own blogs and web sites. Godin has been recognized by Forbes and the Harvard Business Review, and has been inducted into the Direct Marketing Association Hall of Fame. He has been an adviser to numerous startups and Fortune 500 companies, helping them to develop cutting-edge marketing and branding strategies.

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Books written (34)

Purple Cow

July 1, 2007

Purple Cow by Seth Godin is a revolutionary book for any entrepreneur or business owner. This book provides readers with a new way of thinking and looking at marketing to exponentially increase visibi...

July 1, 2007
Rendors:
11

Linchpin: Are You Indispensable? by Seth Godin is an inspirational book that encourages every reader to challenge their current life and career models. To become linchpins—people that embrace change a...

June 1, 2012
Rendors:
8

Guerrilla Marketing

February 1, 1997

In Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, author Seth Godin provides an overview of creative and effective marketing techniques for small...

February 1, 1997
Rendors:
4

Rendors from (34)

7
Tim Ferris Show Guest
6
Thinkers 50
3
Unicorn CEO/Founder
1
Fortune '40 under 40'
Tim Ferris Show Guest
Unicorn CEO/Founder
Fortune '40 under 40'

Purple Cow by Seth Godin is a revolutionary book for any entrepreneur or business owner. This book provides readers with a new way of thinking and looking at marketing to exponentially increase visibi...

Marketing is essential for any business, but authentically connecting with customers can be a challenge—until now. All Marketers are Liars by Seth Godin takes an unconventional look at marketing and s...

I have to give credit to Seth Godin because I remember during CritBuns I read his book “All Marketers are Liars.” I remember something that he says in there which I never forgot, which is to make something people want to talk about. It’s like purple cow – make something that’s distinct enough that people want to talk about it, that’s differentiated enough.

Tim Ferris Show Guest
Thinkers 50

The Practice: Shipping Creative Work by Seth Godin is a short and inspiring read for any creative entrepreneur or anyone in need of actionable advice and insights on how to ship creative work. In this...

What separates great innovators from the rest of us is not so much the creativity of their ideas as the consistency of their execution. Seth is a master of finishing what he starts, and his engrossing book gives us the tools we need to follow his lead.

Tim Ferris Show Guest
Thinkers 50

The Dip by Seth Godin is an incredible book, inspiring readers to reach their peak potential. Godin shows how dedication and hard work drives success, and helps readers answer questions such as “When ...

Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons.

Rendors given (88)

Pattern Recognition, written by William Gibson, is a science fiction novel set in the near future. It tells the story of Cayce Pollard, a cultural analyst whose specialty is recognizing patterns in th...

The Art of Possibility: Transforming Professional and Personal Life by Benjamin Zander is the definitive book for transforming our lives by introducing innovative ideas on how to think differently. Th...

and Robert H. WatermanIn Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters and Robert H. Waterman is a must-read for all budding entrepreneurs, business leaders and manager...

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