In his thought-provoking book, Perennial Seller, author Ryan Holiday dives into what it takes to create a product or work of art that stands the test of time and continues to grow in popularity and successfulness over the years. Through a fascinating journey of exploration and analysis, Holiday delves into the factors that establish something as truly “timeless,” and translates his analysis into actionable advice and recommendations for creators, entrepreneurs, and designers who want to create something that will last.He begins by emphasizing that timelessness is a combination of circumstance and something far more mysterious that cannot be easily quantified. Holiday explains that it requires careful attention to the nuances of the message or product, while still understanding the emotional context that is necessary to make it resonate with the public. He then goes on to provide a roadmap for creating work with long-term potential, including chapters on curating the right team, establishing connections with influential people, and maintaining relevance no matter the circumstances. In addition to providing practical advice and a thorough self-reflection, Holiday’s book also includes numerous case studies including The Lion King, Apple, and The Beatles, to illustrate his examples and help his readers understand how to create something that will have a lasting impact.At its heart, Perennial Seller is an inspiring read that seeks to motivate its audience to create something that will endure the test of time. By providing an inside look at both the creative process and the business aspects that are necessary for pushing a product to the front of its field, Holiday delivers an invaluable resource that will help any aspiring creator or entrepreneur increase their chances of creating something truly timeless with lasting implications. No matter what kind of project or goal you have, Perennial Seller marks an insightful and helpful resource in the pursuit of something extraordinary.
Add missing EndorsementDavid Zuckerman (Co-creator/Family Guy) As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time.
Gunhee Park (Co-Founder/Populum) I just finished up Stranger in a Strange Land, and am also reading Churchill, A Life and The Perennial Seller. I can’t really pinpoint what I expect to gain from any books I read, but am hoping to gain perspective and some valuable lesson that I can take away from each book. What that is exactly is different for every book.
Jake Udell (Founder/TH3RD BRAIN) Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of "those" through his simple and cutthroat strategy, for what it takes to be a successful creative in the modern world. This book couldn't be more timely!
Marin Gerov (Co-Founder/DULO) The Perennial Seller by Ryan Holiday is a book I read last year which stuck with me. It teaches the importance of making things that last.
Ricky Van Veen (Co-founder/CollegeHumor) In an era of disposable hot takes, Ryan's writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition.
Robert Katai (Founder/Instagramology) Another book that I love reading and I don’t want to hurry this process of reading is Ryan Holiday’s (any R.H. fan clubs here?) “ Perennial Seller” in which he talks about the projects that last in time and have a long impact in the world. Maybe it’s because I also have a few projects I’m working on and I don’t want them to be just trails in the sand that are washed by the sea.
Shawn Coyne (Co-founder/Black Irish Books) Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people's lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the Who. A must-read for creators of all persuasions.