Direct From Dell: Strategies that Revolutionized an Industry

Michael Dell

Catherine Fredman

September 21, 2010

Direct From Dell: Strategies that Revolutionized an Industry is a book written by Michael Dell, the founder and CEO of Dell Computers. It is an inspirational business story that documents the strategies Dell used to transform his company from a struggling, unknown startup to the global powerhouse we all recognize today.The book features first-person narrative from Dell as he shares his experiences and vision for how to create an iconic brand out of nothing. The intention of Dell was to make an accessible, easy to use source of technology for personal and business users alike. Direct From Dell provides an inside look at how this was done, exploring how strategic partnerships and product innovations were the foundation of their success.This is a book for those looking to start their own businesses. Dell’s insight on how simple, yet powerful, strategies changed his company’s fortune are valuable lessons to anyone wanting to become an entrepreneur. He also speaks to the importance of customer service and adapting to the marketplace in order to stay profitable. Direct From Dell is accessible to all levels of business readers. It is a timeless classic that shows readers how with the right principles and dedication, anything can be achieved. It is an inspirational business guide to anyone who desires to succeed in their industry.