Whiplash: How to Survive Our Faster Future

Jeff Howe

Joi Ito

Whiplash: How to Survive Our Faster Future, by Jeff Howe, is a must-read for anyone looking to explore the the rapidly changing landscape of the 21st century. Howe emphasizes the transformative potential of technology to empower individuals and organizations to take full advantage of a future of rapid progress—a world of rapid, disruptive adaptation that has created an abundance of opportunity for those able to adapt quickly and remain agile.Howe’s analysis is informed and inspiring, as he examines some of the most exciting and innovative projects of today, as well as those of the future, such as electric cars, self-driving vehicles, big data, virtual reality, and the “shared economy.” He also provides accessible strategies to prepare for a world of evolutionary competition. For example, he covers how to create a “continuous learning loop” to ensure you remain current, as well as techniques to cope with the “buzzing confusion” and maintain morale while facing disruptive changes.Whiplash encourages readers to adopt a mindset of flexibility and experimentation, learn to identify new innovations, and take action to adapt to changes. It’s a must-read for anyone looking to make the most of the world’s ever-evolving future. Whether you’re an individual or a business adapting to the increasing speed of change, Whiplash will provide you with the necessary preparation and understanding to be successful in the 21st century.