What the Dormouse Said

John Markoff

What the Dormouse Said by John Markoff tells the riveting story of how the legendary Silicon Valley computer company Apple was born. This book chronicles the development of powerful computers like the Macintosh and the iMac, as well as the innovative products they inspired. Throughout, it emphasizes the role of technology in defining the course of American culture, business, and politics.The book tells the story of the “One Hundredth Man”--Steve Jobs--and his team of brilliant engineers, who famously “put a dent in the universe” with their innovation. It begins during the 1970s with the Homebrew Computer Club, whose members pioneered the future of personal computing and modern technology. Along the way, readers learn about the rise of the wildly influential Xerox PARC lab, the dawn of the computer age, the legal battles that gave Apple its identity, and finally how the Macintosh revolutionized graphic design and marketing.Throughout What the Dormouse Said writer John Markoff draws on extensive interviews and original research to look beneath the technological advancements to the true personalities and ideas that made Apple possible. He brings to life the great visions, stubbornness, and business acumen of those involved in an engrossing narrative. This book captures a unique moment in the history of Silicon Valley and provides a fascinating insight into the process of turning dreams and technical know-how into products that would change the world.For business fans, tech enthusiasts, and aspiring entrepreneurs, this work provides an entertaining and informative account of one of the greatest success stories in history. What the Dormouse Said is an essential read for anyone looking to understand the creators of the modern digital world.