The Strategy and Tactics of Pricing: A guide to growing more profitably

Georg Muller

Thomas T. Nagle

The Strategy and Tactics of Pricing: A guide to growing more profitably by Georg Muller is a comprehensive guide to pricing strategy and tactics. The book detailed how to develop pricing strategy and tactics effectively, optimize pricing, and grow more profitably. It provides practical advice and case studies on how to create a sophisticated pricing solution.The book starts with the basics, such as understanding pricing fundamentals, setting and executing pricing strategy, managing pricing complexity, and pricing across channels. It covers analytical concepts, such as customer insights, elasticity, and segmentation, to build the strategies. It then explains tactics such as promotions, discounts, and price adjustment.The book takes a strategic approach to pricing and tackles it from various angles such as customer behavior, internal organizational communications, and competition. There are several chapters discussing the different customer decision-making processes, such as customer loyalty, emotions, and price versus value.The Strategy and Tactics of Pricing also covers pricing in a digital world and today’s customer journey. It looks into other ways to approach pricing, such as subscription models and pricing automation.Overall,The Strategy and Tactics of Pricing: A guide to growing more profitably by Georg Muller is an extensive guide to pricing strategy and tactics. It is recommended for anyone involved in pricing decisions. It offers a comprehensive set of pricing concepts that applicability across various industries.