Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion

Jay Heinrichs

Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion by Jay Heinrichs is an essential guidebook to the techniques and principles of persuasion. Written in an easy-to-read and engaging style, the book dives into the science and psychology of argument, while also providing practical, real-world examples to help readers understand how to intelligently, ethically and effectively argue their points. From Cicero and Machiavelli to classic movie scenes and the Simpsons, Heinrichs has compiled a comprehensive collection of stories, examples and tasks for readers to research, practice and hone.The book is written for anyone who wants to learn the fundamentals of persuasive argument from legendary orators, classic works of literature and popular culture. It begins by exploring the basic concepts of rhetoric, from slippery slopes and false dilemmas to complex cause and effect. Heinrichs then delves deeper into the ethical, legal and moral responsibilities of persuasion, painting a detailed picture of what the ideal argument looks like in various situations. Throughout the book, he also provides guidance on how to interpret body language and interpret the words used to strengthen or weaken arguments, as well as how to concisely express ideas in a persuasive way.The innovative and inspiring nature of Heinrichs’ work is what makes Thank You For Arguing perfect for anyone looking to develop their reading and writing skills as well as strengthen their persuasive powers. It is an essential tool for everyone, whether it is the politician, the law student, the business person, the actor, the writer or the student looking to grow their skills.