Raving Fans: A Revolutionary Approach to Customer Service

Sheldon Bowles

Kenneth H. Blanchard

January 13, 2004

Raving Fans: A Revolutionary Approach to Customer Service by Sheldon Bowles is a powerful resource for anyone looking to take their customer service experience to the next level. Bowles reveals how to create an environment that inspires commitment in customers, and how to transform them into loyal brand advocates. Through a comprehensive overview of customer service fundamentals and techniques, readers will become knowledgeable about the concept of "Decision Based Service". This is the belief that customer service should always delight customers by providing proactive solutions in addition to the standard reactive response. There are also insights into the impact of customer service on customer loyalty, the team mentality that drives success, and the potential consequences of poor customer service. Readers will be given a deep understanding of the value of customer service, as well as practical strategies for achieving that value. Raving Fans is an essential resource for owners, managers, and customer service representatives, who are looking to provide the best experience to their customers.