Getting to Plan B: Breaking Through to a Better Business Model

John Mullins

Randy Komisar

September 1, 2009

Getting to Plan B: Breaking Through to a Better Business Model by John Mullins is a book that looks at how entrepreneurs can turn their business ideas into reality. The book is particularly useful for those who want to create a successful start-up, but don't know how to get there. The book doesn't only talk about the planning and preparation stages, but also explores other aspects of getting a business off the ground, such as marketing and customer relationships. The book also dives into more detailed topics such as the customer decision-making process and the value of effective pricing and customer feedback.Getting to Plan B is based on the author's personal experiences, along with research from a range of experts in the field. The book also includes several case studies, making it easy for readers to relate to what is being said. The book looks at some of the biggest challenges faced by entrepreneurs, such as generating finance, dealing with competition and managing growth. Additionally, the book also covers the important topic of getting to the "right" Plan B rather than settling for just any Plan B.Overall, Getting to Plan B is an invaluable resource for entrepreneurs, providing them with all the tools needed to succeed. The book addresses a wide range of topics, making it an ideal choice for anyone looking to take their business ideas to the next level. The valuable insights provided by the book make it an invaluable tool, and one that will help many entrepreneurs to unlock their full potential.