Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

Lawrence Ingrassia

January 28, 2020

Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy by Lawrence Ingrassia shows how innovative businesses are changing the way we shop. The book focuses on a new kind of disruptor—startup companies leveraging technology and a savvy sense of marketing to shatter old business models.Ingrassia illustrates his points with brand-building success stories from Dollar Shave Club, Warby Parker, Everlane, Glossier, Away, and more. He also looks back to the early days of companies such as Tesla, Amazon, and Uber that quickly gained market share, revealing insights into the strategies behind their rapid growth.Ingrassia examines the expansive, real-world impact of disruptor strategies. From the rise of online shopping to the demise of once-dominant brick-and-mortar retailers, he paints a picture of an economic landscape that’s fundamentally shifting.Ultimately, Billion Dollar Brand Club shows how today’s startups are transforming the way we purchase goods and services—and how they’re revolutionizing the business world. Ingrassia’s book offers an absorbing look at how entrepreneurs with game-changing ideas can revolutionize entire sectors.If you’re a fan of the new business models that startups are building, or you’re interested in the history of major tech innovators, this book is the one for you. Billion Dollar Brand Club is an inspiring look at how modern-day disruptors are defining the future of commerce.