Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry is the inspiring story of Salesforce.com’s rise to the top. Written by former CEO Marc Benioff, this book is a must-have read for entrepreneurs, startups, and those hoping to make it big in business.In this insightful book, Benioff details his decision to break away from Oracle and the struggles he faced to launch Salesforce.com. He shares his own experiences, including the steps he took to build a successful business and the lessons he learned along the way—including the importance of always putting customers first and how one key decision can lead to some of the most life-changing successes.With every chapter, Benioff demonstrates how a great idea and the right people in the right place at the right time can lead to a company’s incredible success, not only in terms of profits, but also in profound enterprise transformation. While offering his own personal wisdom, Benioff also describes the visions of Salesforce.com’s founding and early core executives, and how they helped shape the trajectory of the company. With inspiring advice and vivid details, Benioff delves into Salesforce.com’s company culture and remarkable leadership team, which helped to boost it to the top of the industry.Behind the Cloud is a riveting, inspiring story that details the birth of a company that would quickly revolutionize an entire industry, and become one of the biggest success stories of the 21st century. A must-read for any entrepreneur hoping to build an empire, this book is an inspiring story of success, hard work and determination.
Add missing EndorsementSalesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today.
Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet.
In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization-and transform your business and your life.
Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.