Be Like Amazon: Even a Lemonade Stand Can Do It book info and recommendations from remarkable people

Be Like Amazon: Even a Lemonade Stand Can Do It

Bryan Eisenberg

Jeffrey Eisenberg

Roy H. Williams

Categories:Non-Fiction

Be Like Amazon: Even a Lemonade Stand Can Do It is a nonfiction business book by Bryan Eisenberg. It focuses on internet entrepreneurs, intrapreneurs, and small business owners, and how they can become as successful as Amazon. The book outlines the principles of Amazon’s business model, and how they can be applied to any business.The book’s main theme is “Go Big or Go Home”. Eisenberg frames his advice around Amazon’s larger-than-life success and how the rest of us can achieve similar success. He unpacks the secrets behind Amazon’s “everything store” concept and how other business owners on a smaller scale can emulate Amazon’s customer-centric, data-driven, and innovative approach. He encourages readers to think outside the box as they grow their businesses, and provides tactics and actionable steps to succeed.Be Like Amazon provides powerful insight on how small business owners can utilize big data and technology to remain competitive with larger companies. It teaches readers to leave their comfort zone and take risks in order to get ahead of the competition. It is a must read for entrepreneurs of all levels, providing valuable advice on how to master today’s digital landscape and build a successful venture.

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Rendors (4)

Christopher G. McCann

CEO/1-800-FLOWERS.COM

Christopher G. McCann (CEO/1-800-FLOWERS.COM) Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today's most successful companies...making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.

Mitch Joel

Journalist and publicist

Mitch Joel (President/Mirum) You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!

Raluca Radu

Owner/MTH Digital

Raluca Radu (Owner/MTH Digital) I work in digital marketing so I would [recommend]: [...] Be Like Amazon, Call To Action and Always Be Testing by Bryan Eisenberg.

Steven A. McKean

CEO/BILSHARK

Steven A. McKean (CEO/BILSHARK) This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the Why espoused by Simon Sinek to an enterprise's marketing and messaging. Just brilliantly told story!