A Whole New Mind: Why Right-Brainers Will Rule the Future

Daniel Pink

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink is an informative, comprehensive, and highly thought-provoking book that hones in on the changing demands of today’s global economy, and explores how the talents of the right brain are increasingly seen as necessary for success. Pink argues that in order to stay competitive, workers must increasingly rely on creativity, problem-solving, empathizing, and design – skills that are traditionally associated with the right side of the brain. He names this new group of skilled professionals “right-brain thinkers”, and insists that the future belongs to them. Using examples from various industries, he illustrates the increasing importance of such skills, and reveals how to become part of the future through a mixture of six “survival” aptitudes – current aptitudes such as logic, analysis, and verbal analysis combined with design, story, symphony, and play. Through these aptitudes, Pink urges us to seek both deeper meaning and higher achievement. With thought-provoking perspectives and examples, A Whole New Mind is a must-read for the modern professional. With both the business and technological landscapes ever-shifting, this book is sure to keep you ahead of the game.